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A general Carrera discussion

6967 Views 73 Replies 23 Participants Last post by  thomas
Really this is a response to Tropi who has made a comment aimed at the UK market but I do applaude the efforts of Thomas to bring us Carrera news and European Carrera fans no doubt all give Thomas the big thumbs up.

Ultimately its all about how pro-active companies are and the amount of investment they make in the marketing of slot cars to the masses.

No amount of service matters if a company does not promote its products. The products will just gather dust.

Its one thing e-stockists stocking product, but is the product selling?

The issue for slot car companies worldwide is the nature of return that they get from any marketing investment.

Like tobacco companies are they attempting to switch existing users of other brands in what is perceived as a flat market, or expand the market as a whole and create growth?

Most slot car companies know where there marketing bread is buttered. Some retailers in the UK are good at promoting product locally by getting out and seeing the people but they possibly get support for this. No doubt the same situation occurs in Germany and Spain. This is over and above direct promotion of the hobby by the slot car manufactures themselves which can be very expensive and therefore has financial risk.

Considering for example that Carrera have exclusive rights to the Ferrari F1 cars, have any of you seen any promotional spend by Carrera at all in the UK to promote this fact?

They are simply reliant on the goodwill of enthusiasts in the UK to purchase the cars.

Argos carried an advert before Xmas on TV promoting Scalextric which was as a result of some effort by Hornby. Would Carrera have been willing to have made the same investment in the UK market?

And how has the "Argos" sale gone down with many of the e-tailors that we support here? Some of us know the answer!

I have said this before and I will say it again. To the great mass of the population Scalextric marketing in Germany broadly promotes Carrera. SCX marketing in the UK broadly promotes Hornby Scalextric. Hornby marketing as Superslot in Spain broadly promotes Spanish Scalextric. This is the conundrum for slot car manufacturers. America is the one market where it is a true free for all IMHO but there are Americans at SCI who would say otherwise.

UKsqueezea and a few others know where I am coming from here.

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QUOTE Tropi has not interpreted the comments correctly.
Rather difficult to see any justification for that remark when Tropi was most careful not to post any interpretation at all, but merely to point out and illustrate the obscurity of Moped's remarks in an uncannily similar cotton-candy style - perhaps a touch too subtle for some. But a smart approach, in view of the unfathomable nature of the Mop comments themselves, which sadly failed to communicate anything meaningful whatever.

QUOTE It could well be that Carrera have a new strategy for the UK of putting all the UK marketing budget into subsidising sales of Carrera sets through Argos.
I think this is by far the LEAST rational of explanations, but not unexpected, given the source.
Yes, it doessound like straighforward sour grapes to me, as does the whole post.

QUOTE This is not going to go down well with small retailers and is a short term sales fix that may harm Carrera longer term.
In view of the reality that few, if any, small retailers stocked Carrera product anyway, this is the absolute height of irrelevance! What it actually DID, was get the Carrera name out onto the British high street and Slot Boards such as this one. It was a bold decision on someone's part although, in spite of Mopedian assumptions as to who did what, it will probably remain a mystery as to which specific organization actually took that decision. Whoever took it, the fact is that the Carrera name received absolutely immense publicity on the strength of it and, on that basis must be deemed a great success.

Sad to say that that Moped so obviously doesn't like Carrera or, indeed, any major slot company other than the one in which he has such a heavily vested interest. It's a shame that it's so obvious, because it does tend to directly create divisions and unnecessary polarization in an otherwise very interesting subject.
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I think that makes 15 contributors to this thread so far.
It seems like a very healthy and free discussion - just what forums are for.
If I were bored, I wouldn't post - a very simple choice, really.

If no one was allowed to post 'unless you work for the organisations that you keep waffling on about', it would be a pretty lonely and boring place.

PS. 'Prima Donna' is simply a well-known term used for uncontrolled moodiness and bad temper. Often results in closed threads. I had not previously noticed any in this one and sincerely hope it stays that way!
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