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saw the ad (4 25, itv in my tv region) - its pretty good.

From its placement and style, i would say its aimed at kids. Darkened studio, big track with some grandstands etc around it, but fairly minimalist; challenger racing against various cars including a gt40 and a touring car (astra?) but quick editing so its more an impression you get, lots of on-car cam-work. Also a big green computer graphic on part of the screen, and the sales line 'Race for Real' - so it looks to me as if they want some of the PS2/xbox market.. and why not?
 
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