I think Ferrari ought to think twice on what they are doing with their brand assets. I saw a kid with a Ferrari/Dell computer. A Dell! Other than the colour red and a bad replication of the logo there was nothing Ferrari about it. I think the Dell logo was even dominant. Yesterday I saw the logo on a tattered piece of cardboard over Shell gas pumps.
I don't think Enzo would be very please. After all, wasn't he the man who said "I don't smoke and neither do my cars" when asked about cigarette sponsorship?
I don't think Enzo would be very please. After all, wasn't he the man who said "I don't smoke and neither do my cars" when asked about cigarette sponsorship?
