Defiantly instead of definitely!
The most important TV control is the off switch. We turn it on to watch a specific programme and off again when it's finished. If we're watching live we use the 'mute' button as soon as adverts start, it annoys me that adverts are louder than the programme so this is the only way I can fight back. Increasingly we record stuff so we can watch at a time that suits us. We can also fast forward through the adverts.Happily, I've never owned a TV set, and although I have access to one to watch F1, I can only imagine that it's a medium (from what I'm told) viewed by some as a 'vehicular' conduit to values they crave, namely, fortune and fame. The 'great god' TV seems to court the loud chimes of those who seek both these humbugs, and I assume these folk are the 'celebs' of whom I've never heard.
I've no idea what they contribute to the greater good, or why they're famous for being famous, but there seems to be a theme of: "Nobodies trying to be something in a nothing world."
With eight billion other folk on the planet nowadays, they must struggle from time to time.