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Sorry, but be it sport or model cars the answer is dead simple. If you have something someone else wants they you can charge a price for it.

If you want someone to let you do something (say, screen your race series, let you use their brands and products as models to make a profit for yourself), you pay.

F1 and NASCAR are, to my knowledge, the only two forms of motorsport not paying to be on TV.

And as for MASCAR being unpredictable, please explain why it is the same few top funded teams who are in the running for the championship.
 
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