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Which magazine is this? I presume it is NOT scalextric's Racer magazine, due to the mention of so many other makes, and because I don't think that Racer has 88 pages!
 

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Just re-read it and loved the caption at the bottom in the centre...

"With scale model racing, you won't need a line of credit, just some spare change."

LMFAO!!!

I'd like to hear what some of the collectors here say about that...

McLaren
 

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Scott Brownlee
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It's the US Racer magazine published by Haymarket, the publishers of Autosport and Motor Sport. They bought it about a year or so ago, but it had been going for ten years before that I think. I first came across when I worked at Cosworth in the mid-90's and have been a subscriber ever since, mostly for the in depth NASCAR stuff.

There's two full page ads for Hornby and Carrera - the latter showing a pit lane track section for their digital Pro-X system - and three editorial pages. The mag usually carries ads in the classifieds from slot and diecast sellers and I presume this editorial section is due solely to the willingness of Hornby and Carrera to pay for the two full colour pages. I wonder why Monogram hasn't joined in and what the casual reader must make of two rival digital slot systems being pitched at them.



 

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Fast Co.
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Fly released the Oreca Vipers in the mid-90's? Man, I waited over 7 years for those cars!
I'm glad to see full-sized ads in a US Publication. I may have to re-subscribe. I had a subscription to American Le Mans and Sportsracer years ago but that pub went TU. They switched my subscription to Racer and I really liked the profiles they did of specific race cars, but overall, like the Speed Channel, I found it too heavy on Nascar.

One more note: IMO I think the Scalextric ad will prove confusing to newbies. X3, X4, 4 Digital. The three various graphic styles make it appear to be 3 unrelated products.

Steve
 

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Nice article, thanks for posting it! Looks like slot racing is beginning to get the main-stream hype it deserves
 

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I agree. Top Gear mag too, latest issue and for once it`s not presented as `nerdie` or anorak wearing dafties playin at toy racin cars.
 

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DT
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How come this is the January 2005 edition. We're still in November 2004.

Cool that the information is getting out. Allot of people will take this on. Introducing a new concept like Digital in this way is great.
 

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Scott Brownlee
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Discussion Starter · #14 ·
QUOTE How come this is the January 2005 edition. We're still in November 2004.

The publishing industry blame the stupidity of the public.

Basically, they say the average person scanning the newsagent shelf on, say, the 1 December, will see two or more magazines about the same subject.

If Slot Car Monthly is cover dated January and Slot Car Enthusiast is cover dated December they will think the former title newer and so more attractive to buy.

Trouble is they publish near the start of the month so the January dated issue has been on the shelves since mid-November. They go quiet when asked how they think the buyer feels when reading their "new" January issue to find it is full of stuff that happen in October!

As for which car Ralf is driving, I think it is the one coming from behind.
 

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Some interesting snippets on the first page . . .
"Ninco . . . the widest track on the market"

Speaking of Carrera (in USA), if you visit the web address given for LGB of America, the US importer and distributor, then click the Carrera/Piko link, the only useful thing you can do from there is to click the link taking you to 'the main Carrera Web Site'. Once the USA visitor arrives there, he is then invited to click on the 'Carrera USA site' (of all things!) and, finally will arrive at
http://p5267.typo3server.info/.
What a convoluted way to arrive at a URL that no one has ever heard of! However, having taken this circuitous journey to godnose where, it is just possible that a newcomer MIGHT work out that Ninco is definitely not the widest track on the market! On the other hand, by then, he might have forgotten what Ninco was in the first place . . .

It all seems to be connected with marketing psychology and redirection.
It seems to me that, as LGB of America doesn't appear to display almost anything to do with Carrera, then it might be less confusing for an interested enquirer to be directed straight to
http://www.carrera-toys.de/
or even
http://www.carrera-toys.de/e
either of which will target the English pages without taking in a world tour on the way there!

As for which car Ralf is driving, I'd suggest it doesn't much matter as he isn't looking at any of them and clearly has no idea either!
Could this be a pointer as to why his brother is F1 Champ and not Ralfy?
 

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You are sure of that, Astro?
Couldn't be that they have one German site and on that site are several sections in different languages, one of which languages is English, which quite a lot of Americans can speak?

ie not an English SITE but an English LANGUAGE section for any English language speakers.
 
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