I have mixed views on this development for Scaley however, look at Lego. Lego progressively developed more and more specialised sets until you are at the stage where there only decent sets use CD-Roms and online instructions, which developed in Computer Games. I am not involved in the toy industry but as a high street Joe Bloggs the number of shops stocking Lego has plumeted in the last ten years, when you see Lego software in a Computer shop it is always marked down.
Essentially what I am saying is stick to what you are good at and dont stray too far. Pcs and online functionality is often seen as a way forward by the board room boys in the fear that their traditional products get left behind, however as Lego and other examples have shown it is not always for the best.
I am interested to see how it turns out as long as it is not at the expense of their current product lines and natural developments like increased range / type of cars, track and add-ons etc.
A slightly concerned Scaley Newbie.
PS Lego now sell kids clothes!