The short answers is yes. The prancing horse symbol would be trademarked. The use of the actual Ferrari name would be debatable, as that can not be trademarked. But I suspect that lawyers being paid a lot would be able to mount a compelling arguement that the name Ferrari is synomynous with the car. For instance your surname might very well be Ferrari. And you run a butcher shop. Nothing prevents you from calling the shop Ferrari Fine Meats. If the owner sold the butcher shop and started making cars, he technically could call them Ferrari cars. In practice I suspect it would be very different once lawyers got involved.
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