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Russell Sheldon
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Team McLaren might have a sponsor in 2005 to replace West cigarettes, a German brand owned by Reemtsma. It appears that Imperial Tobacco - owner of Reemtsma - is preparing to leave Formula One in view of the upcoming European ban on tobacco advertising.

According to the Sunday Herald newspaper, McLaren and Diageo (the consumer goods company that owns the Johnnie Walker brand) agreed to a £36 million sponsorship contract as the team's official title sponsor. Although the information has not been confirmed, Johnnie Walker may replace West as title sponsor once the Imperial Tobacco sponsorship contract with McLaren ends in July 2005, or even earlier to coincide with the beginning of the 2005 F1 season in March.

McLaren had the longest-lasting relationship between an F1 team and a sponsor with Marlboro from 1974 to 1996, which was replaced in 1997 by West cigarettes, when Marlboro moved to Ferrari.
 

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it will be a big shame to see tabaco advertising go from F1. im not a smoker, but i dont sgree that just getting rid or sponsorship will stop people smoking! most of the most famous cars have been noticable fro there advertising, the the John Player special lotus, and the camel williams. not to mention that molbro has become almost as much a part of ferrari now as the colour red has! it will be a shame to go, but it wud seem there are alternatives (williams and hp, and compac)
 

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Woohoo! A new McLaren livery!

Wonder what 'label' they will go for? Red, Black, Gold, Blue or Green....

Roll on 2005!

Andy
 

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Al Schwartz
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Hmmmm... Johnny Walker - seems to me that that family has been involved in motorsports in the past. The Black Label is pretty good for a blend - although I was somewhat put out years ago when they quietly cut the alchohol content from 43% to 40% - essentially a significant price increase since the import tax is based on alchohol content. (The Blue Label is very nice but a bit $$$ - I was upgraded to BA 1st once and arrived at Heathrow in a bit of a daze) Now, if a F1 car appeared carrying Ohban or Glenmorangie I would have to model it!

EM
 

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Scott Brownlee
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Given Kimi is already to be found in the gutter drunk as a skunk, I wonder how they'll handle this change of benefactor.

But I wish they had the balls to get Viagra written down the side. This past week we saw Stirling Moss endorsing a campaign to raise awareness of erectile dysfunction. There are so many great lines, (stiffened chassis, better air penetration, getting into a rhythm, coming first!) to be written about a car sponsored thus.
 

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Brian Ferguson
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Scott, Mark Martin (NASCAR) has had Viagra as a sponsor for a few years now.... and he never comes first!
 

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René 'Vialli' Christensen
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Quote: Scott, Mark Martin (NASCAR) has had Viagra as a sponsor for a few years now.... and he never comes first!

That's the idea with Viagra - stamina!!!!!
So I guess it works!!!
 

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Brian Ferguson
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QUOTE I know this ban has been coming a long time now, but is it only in F1 or is it in all racing?

Pretty much all forms of racing. I guess the powers that be would rather we get influenced by alcohol sponsors and drive around intoxicated, instead of puffing on a cigarette. Makes perfect sense to me.
 

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Premium Member
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Does anybody remember the Durex sponsored Surtees? The advertising hoarding campaign that went with it had a picture of the F1 car and the slogan "The Small Family Car"!

The best bit about this p.c. nonsense of banning ciggy and drink advertising is to watch the podium ceremony at the French GP - only our gallic friends could ban the spraying of champagne in the home of the stuff.

Incidentally there was some even earlier attempt at banning ciggy adverts at sporting events in France - Gauloise simply bought a cheese company and renamed it "Disque Bleu"!

Brian
 

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Brian Ferguson
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Brian, until the government here caught on, we had Player's (a tobacco brand name) who continued to sponsor cars under a separate corporate ID (Player's Ltd.). They were instrumental in forming a race driver development "ladder" here. But the government shut them down.

After Jacques Villeneuve and Patrick Carpentier (if you have heard of him at all!), how many drivers have you heard of who came from Canada?
 

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Paul Tracy, the late Greg Moore - oh and some guy called Gilles!

Know what you mean though - Marlboro used to support drivers all the way up the ladder in England but all the powers that be could see was that terrible red and white livery on the McLaren.

Brian
 

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Brian Ferguson
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Brainfade on my part, yes, Greg Moore, of course! Wish he was still here!

But Tracy, and especially Gilles, were from earlier eras.

We also had good tennis players, sponsored by du Maurier.... another tobacco-funded training ground that has basically disappeared.

With all the bans, do less people smoke? Not according to government stats here. The numbers bottomed out several years ago and have been consistent ever since.

And if they really wanted to stop smoking, they could. But the government would have to give up billions in tax revenue.... don't get me started.... and I'm a smoker!
 

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I couldn't care less what is written on the car, so long as awesome liveries are produced!

I love the new Red Bull F1, as I do any Jagermeister or Gulf cars. But I also loved the Marlboro McLarens... they are still what I think of when I think of an F1 car...


I personally don't think that ciggy advertising is instrumental in making people smoke, however, it may dictate which ciggys they choose to smoke... but only for weak minded people...

Put it this way... I don't smoke West cigarettes...


Andy
 

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as i see it they might as well sponser whoever they want. having a brand on the car aint gonna make someone take up smoking is it (unless theyre pretty stupid) if theyre gonna ban one type of advertisement, then why not ban all???
 

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Erm... because smoking is bad for you and (especially) everybody else.

Compaq isn't, Tide isn't, Loctite isn't, almost all of the others aren't harmful, with the possible exception of Shell, but they are never gonna ban the stuff that runs the cars...

Andy
 

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Compaq is harmful because of the emissions generated during manufacture of their products and even worse when it comes time to dispose of them
I won't delve into the poisons involved in actual chip manufacture. Oh, and I won't get started on that garbage they run on their hardware, MS Windows. My goodness, that stuff has ruined more peoples lives...

Loctite is some truly nasty stuff. I use their product line. Poisonous is an understatement.

Tide
Well, I worked in a Lever Bros. plant for a while. They are the makers of Tide. Liquid or powder, that stuff is nasty. Face it, detergents are chemicals and chemicals used to clean are even worse.

Shell, obvious.

Tobacco companies, obvious but you're only poisoned if you use their products or are in close proximity of someone using their product.

Alcohol. Worse than tobacco since it impairs your judgement.

All of the below is just me, come to think of it, all the above is me too.


These companies banning various advertisements are only doing for image and publicity. If they didn't make money doing this then they wouldn't be doing it. By banning tobacco products they promote the image of caring for your health. Most of us aren't stupid enough to believe this but NASCAR proves that an awful lot of people are stupid enough. By banning tobacco advertisements they also get oodles of free press. Face it, if they didn't ban tobacco, would this thread have started over some NASCAR dude running a Viagra sponsorship?

So by banning tobacco advertising they have gotten free publicity, promoted a more positive image of caring for their customers, err, fans, and they've now got the chance to jack up advertising rates for their new, clean image program.

All in all, I agree, it's dumb. I wonder if I can get Kotex to sponsor me now? Or better still, Victorias Secret
Even I'd show up for promo days then
 

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Brian Ferguson
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I've said it before, but there is a ridiculous hypocrisy in governments banning the advertising of a product yet willingly sanctioning its manufacture and sale, and holding their hands out to haul in massive tax dollars.

If the governments who ban advertising of a product had any morality at all, the product itself would surely have to be illegal. There's something a little strange about saying "We'll let you sell it, but you can't tell anyone you're doing it!"

Makes even less sense than the controls on alcoholic beverage ads here - they can show it, but they can't show anyone actually drinking it! Well... duh, we don't shampoo with it! Okay.... most of us don't!


Government + desirable existing tax base = moronic legislation
 
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