Model Car and Science - April 1964

Dave D Stevens · Sep 8, 2020

Model Car and Science - April 1964

New To Scale
Model Mail
More Go For HO
Light Up Your HO Cars
Enduros In England
Slot Racing Product Profile
Slot Racing Products
Slot Racers Work Shop
Eldon
Track Talk
Antelope Hobby Center

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Dave D Stevens · Sep 8, 2020

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Dave D Stevens · Sep 8, 2020

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Dave D Stevens · Sep 8, 2020

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Dave D Stevens · Sep 8, 2020

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Dave D Stevens · Sep 8, 2020

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dgersh · Sep 8, 2020

Dave,

Just a quick comment: the title of the magazine is actually Model Car Science, without the "and".

Sometime in the late 60s, they did briefly change the title to Model Car & Science, as slots slowed down, and they added rockets, vehicles and even trains! They realized that wasn't working and went back to plain Model Car Science, before disappearing in 1972...

Very symptomatic of the market I guess - I can look up the exact dates if you want - this is all from memory, far from infallible! .

MCS was by far the largest circulation magazine of its type, and probably the all-time leader in the model/slot car field. It was up to about 250,000 annual circulation in 1965-66 I believe, and I don't think any other title has come anywhere near that.

Don

Model Car and Science - April 1964

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